POP by marvel
Capstone Project to culminate learnings from UX Diploma Program at Brainstation.
GuideMe is a travel management app designed to alleviate the stress of organizing and planning a trip that many people go through. It allows travelers to consolidate their travel plans and creates an itinerary that’s appropriate for their needs. The traveler can upload their current itinerary and plans, search and add new places to their trip, and the app automatically generates an itinerary for them to follow.
For this design challenge, I wanted to focus on something from my own experiences with planning travel. Normally when I plan a trip, I go through different outlets to find the information that I need. From looking for information about different places, to creating multiple spreadsheets to keep track of my plans, it’s always a hassle to keep track of all that information. I wanted to find out if other people struggle and deal with the same issues.
Digital interactions are increasingly taking over the tourism sphere – more people are looking online to plan their trips. There is currently a plethora of platforms out there that deal with travel and tourism, from booking tickets to itinerary recommendations. Although this may be a convenience, travelers still have to keep track of all the information they find. Travelers also spend a lot of time planning their itineraries and routes, creating stress even before the trip starts.
The project should deliver a way for experienced travelers to easily manage their travel itinerary. The solution should be able to improve the way their travel information is organized, in a manner that is easy to follow, yet detailed enough to see all relevant information.
I believe that my users have a need to easily find and organize what they need when planning a trip. People want to be prepared before going on the trip, but are overwhelmed by the current way of managing trip plans.
I believe that efficiently planning the travel itinerary for experienced travelers will allow them to spend less time gathering information on all aspects of their trip. I will know this to be true when people are less overwhelmed when planning for a trip.
Determine how people plan their trips,
I took the two main colours that I found and further refined the aRGB values to create a colour palette that fits the brand. After I was able to settle with two colour palettes, I then injected the palettes into a few screens to test if the colours work with the app layout.
As an aspiring designer, I learned about how it is a responsibility for a good designer to make sure that everyone has access to the things we create. Using the Stark plugin for Sketch, I checked the content on the app relative to the background colours to make sure it was WCAG compliant, at minimum to the 'AA' standard for the purposes of the content.
Behind every successful brand, there is some sort of ‘icon’ or graphic that represents and speaks to what the brand is. I explored ideas by looking into travel-related elements for inspiration. I decided to use the rigid Libre Franklin font for the app name in the logo to further emphasize the reliability of the app.
As an experienced traveler, I want to determine the distance from the current location to the next location so that I know how far I need to travel.
As an experienced traveler, I want to be able to know when I have visited a location so that I can keep track of where I've been.
As an experienced traveler, I want to be guided as I follow my itinerary so that I know where I am at all times.
Taking these user stories, I created user flows to identify how this functionality would look like. These are the concept screens for a smart watch and Tesla in-car display.
Design Impact & Future Thinking
What I've Learned
Doing usability testing during the design phases are crucial in learning how a potential user would react using the product. I learned that sometimes when I design an element or a task flow a certain way, it might not be how the user actually perceives it. Testing allowed me to see the things I couldn't see, and relinquishing my app to someone who hasn't been working on it for weeks provides a fresh set of eyes and perspective.
One major area I struggled in was visual design. I do not have a graphic or visual background, so having an eye for colours and visual sense is not my strong suit. However, the UX/UI process encourages trial and error – to go through multiple iterations throughout the entire process, whether it be for wireframes or branding. This is an area that I look forward to improving in the future, and I am quite excited for the day when I don't have to struggle choosing between two shades of green.